AI and Post Production... How scary is it?

The integration of artificial intelligence (AI) into video post-production workflows is transforming the industry by streamlining tasks, enhancing creative options, and enabling more efficient collaboration. AI tools are increasingly embedded in editing suites, color grading platforms, VFX software, and asset management systems, offering powerful capabilities that once required significant time and manual effort.

1. Editing and Assembly Cuts

AI-Powered Editing

AI tools can automatically create rough cuts or assemble sequences based on scripts, voice recognition, or scene detection.

2. Color Grading

AI in Color Correction and Grading

AI assists with matching color palettes across scenes or applying artistic looks, reducing the burden of manual grading.

3. Sound Design and Audio Cleanup

AI for Audio Enhancement

Sound is critical to video quality, and AI-driven tools are now capable of cleaning and enhancing audio automatically.

4. Visual Effects (VFX) and Compositing

AI in VFX Creation

AI is now capable of motion tracking, rotoscoping, and even generating complex elements like smoke, fire, or entire scenes.

5. Content Organization and Asset Management

AI for Media Tagging and Search

Managing large volumes of footage is a logistical challenge that AI helps solve through automatic tagging, transcription, and smart search.

How about some real world samples?

• Netflix: Uses AI to enhance content localization and automate subtitling, as well as testing different thumbnails to boost viewer engagement.

• Warner Bros.: Trialed AI from Cinelytic to predict box office performance and guide editorial decisions during development and post-production.

• YouTube Creators: AI tools like AutoCut or Pictory allow creators to generate short-form content from longer videos automatically.

AI is not replacing human editors, colorists, or sound designers—it’s augmenting their creativity and removing technical barriers. Whether it’s speeding up routine tasks or enabling new visual languages, AI is redefining post-production workflows. As tools become more refined, we can expect even more connection between creativity, efficiency, and collaboration, making high-quality video production more accessible than ever.